April was a bustling month for the Mobile Dairy Experience (MDE), with six impactful events across New York State. From hands-on ag days to school fairs and Earth Day celebrations, the MDE met thousands of students, families, and community members, sparking curiosity about dairy and connecting consumers to the people and animals behind their favorite dairy products.
Here’s a look back at where we went and what we accomplished:
Chenango Forks Schools Ag Day – April 4
Binghamton, NY
We kicked off the month with a vibrant Ag Day at Chenango Forks, drawing over 530 attendees across both school and community hours. During the school day, students rotated through engaging stations like maple sap boiling, beekeeping, and a petting zoo. The MDE stood solo during the evening community event, but remained front and center, thanks to nearby sports games and high visibility from parking areas and neighborhoods.
Kiosk Engagements: 41
Top Product Wall Item: Whey Protein Powder & Sour Cream
Top Scanned Grocery Item: A2 Milk
Spencer-Van Etten Schools – April 9–11
Spencer, NY
Rain couldn’t dampen spirits at this three-day school circuit. Our team packed up and moved the MDE daily to reach the high school, elementary, and middle school. Each age group brought something unique, from energetic elementary students to attentive middle schoolers. A small but meaningful community event capped off day three.
Attendance: 885
Impressions: 4,000+
Top Product Wall Item: Ice Cream
MOST Earth Day Celebration – April 18–19
Syracuse, NY
Earth Day weekend at the Museum of Science and Technology (MOST) brought two days of free-flowing learning and discovery. Friday was a bit quieter, but included a guided tour for local science campers. Saturday’s celebration, rain and all, brought in big crowds and board member support. Emma from ADANE brought Cabot cheese samples, and Peanut the calf stole the show.
Impressions: 12,000+
Top Product Wall Item: Ice Cream
Letchworth Central School – April 23–24
Gainesville, NY
With strong student engagement and three beautiful Ayrshire calves on site, Letchworth was a great stop for the MDE. The school’s ag program added value with educational displays created by students. Though rural location limited visibility, the learning impact was high.
Attendance: 652
Impressions: 750–1,000
Top Product Wall Item: Sports Drink
John Jay HS FFA SpringFest – April 26
Hopewell Junction, NY
Cold, damp weather didn’t stop the community from turning out for SpringFest. The MDE was one of several farm-related attractions, with food trucks, vendors, and lots of family fun. Several attendees expressed interest in seeing the MDE return to the Dutchess County Fair in 2026.
Kiosk Engagements: 303
Dairy Knowledge Index: 77
Attendance: 550
Impressions: 1,000+
Top Product Wall Items: Milk Chocolate Bar & Whey Protein Powder
Rondout Valley Central Schools – April 28–29
Accord, NY
Two sunny days, older students, and chocolate milk made for a sweet end to the month. Students engaged meaningfully with the MDE and Hudson Valley Fresh’s farmer Jim brought calves Pauline and Bristol to the delight of students. Due to trailer placement behind the school for security reasons, visibility was low but engagement remained high.
Attendance: 526
Impressions: ~650
Top Product Wall Item: Butter
April by the Numbers:
Total Attendance: 3,569
Estimated Impressions: 20,000+
Kiosk Engagements: 585
Top Product Wall Favorite: Ice Cream
Looking Ahead:
As we enter May, we’re gearing up for even more school visits and community events. Whether we’re setting up in a city museum or a country schoolyard, we’re committed to educating the next generation and celebrating the dairy industry at every stop. See you on the road!
